Bringing a brand to life takes a lot of work.  From conceptualizing your idea to actually getting it onto paper to a full-on brand launch, there are so many things to consider.  If you’re toying with the idea of generating a new brand identity and want to know how to get started, then we’ve got you covered!

There really are endless ways to get your brand from creation to launch, but there are a few tried and true steps to take along your brand creation journey.  

Analyze and Strategize

Creating a brand and bringing it to life starts with ideas, inputs, and lots of consideration for what you already have.  Basically, your past, present, and future are all major parts of creating a new brand that will reflect everything you’ve been and everything you’ll become.

The first steps in creating a new brand identity is to analyze what you already have.  A brand isn’t simply a logo but a wholistic idea of what your company is.  Needless to say, it stands to reason that what you’ve already built should be a major part of what you’re going to build in the future.  This is what the initial part of building a brand is all about: remembering where you came from.

The second stage of creating a new identity is to focus on strategically building something that can project into the future.  A great deal of this part of the process is taking your inputs, passions, and goals for your brand and turning all of those things into something tangible that customers, consumers, and employees can see with their eyes. 

Rebranding isn’t simply about an image, it’s about the heart at the center of your company.

Creation and Design

After the initial analysis and strategy session, creative designers get to work doing what seems like magic in order to bring your brand to life.  This is the part of the show where the brilliant minds behind those computers and drafting boards compile everything that you are and everything your company is and put it into a single thought: your brand.

The creative process starts, again, by taking your inputs based on the perceptions of your brand as well as the things that fit your eye and using those inputs to begin formulating a new brand identity.  This creative process is what makes and separates your brand from all of your competitors, and it shouldn’t be rushed but celebrated for what it will become.

Next comes the design phase where all of those creative concepts, inputs, and ideas actually make it onto paper so to speak.  This is where creative minds and graphic designs marry to make what will become your brand.  And since brands are endlessly customizable, there is certain to be a great deal of idea swapping and creativity taking place during this step.

Implementation and Delivery

The final step in bringing your brand to life is the deliverables: getting your new brand to you in a tangible, usable way while helping you implement the new changes.  

Creating a brand is one thing, but implementing a new branding strategy is something completely different and something that should be done with a great deal of care, focus, and attention on the end-user of your new brand.  This is probably the most crucial part of bringing a brand to life because without a proper implementation strategy, the new brand may fall on deaf ears.

Implementing your brand starts internally, and one of the best ways to do that is by hosting a brand launch party.  Invite all of your employees, key stakeholders, local media, and everyone in between and truly blow out your new brand to the folks who will see it and be impacted by it the most. 

Spare no expense here.  After all, you, your creative team, and so many others involved past, present, and future, have worked hard for your brand to get to where it is today and it deserves a day and an event all to itself.  From your brand launch, roll out your new icon on social media, through a new website, and through print and other media to start truly bringing your brand to life!

Getting your brand to stand out among the crowd has been an age-old quest for marketers since the beginning of time.  In order to get your brand noticed, it starts with having an attractive logo that does the talking for you, but once you’ve got that where do you go from there?  

Yard signs, monuments, and other forms of quality signage can make all the difference whether you’re getting people to notice your brand or see where they’re going at busy intersections.  More an more, signage is becoming a ubiquitous part of our worlds that we not only rely on but subconsciously expect to see.  Here’s how you can stand out with signage:

Monuments

Monuments are the ultimate in permanent signage and are the first thing people see when they pull up to your business building, housing development, or country club.  

When it comes to getting recognized, monuments are the way to do it and they can speak volumes to passers by as well as visitors seeking to find your location.  Monuments are also infinitely customizable in the sense that they are purpose-built and designed by experts along with your input and needs.  Thinking of using a monument with an LED display?  What about a marquee or other message board? 

Monuments are essentially 100% customizable to fit your business, brand, or neighborhood.

Yard Signs

Yard signs are great promotional items to help new customers find your business and let you display that you’ve been around town working to promote your brand.  

Yard signs are relatively inexpensive, can be customized with your colors, messages, and logo and can be used for virtually any purpose.  With an election year just around the corner, expect to see more and more yard signs pop up as politicians begin their presidential campaigns in earnest.  

Politicians aren’t the only ones who benefit from a little bit of cheap advertising.  Trades, fundraising organizations, student organizations, and all types of of local businesses have turned to yard signs to showcase their work and pride in what they do.  

Metal and Custom-Cut Signs

For permanent solutions that are both affordable, attractive, and customizable, we recommend going with custom aluminum signs.

Aluminum signs can be placed almost anywhere and give you the freedom to promote whatever your brand’s heart desires.  With endless customization options, metal signs are are a great way to showcase your brand, services, or even attract new customers to your business location.  

Most metal signage has UV protection which makes them perfect for outdoor use.  Additionally, you may want to consider using more modern looks to display in your lobby, greeting area, or to use as directional signs.  This is an especially crucial area where large corporate buildings or churches can help visitors navigate their building without getting lost or confused on their first visit.  

Finally, if you really want to showcase your brand specifically, then consider a custom-cut sign that can be cut and shaped any way you wish in order to highlight who you are.  These sort of signs are another excellent display piece and can be raised away from a surface to add an extra bit of class. Easton Advertising is ready to help, contact us today!

Technology hasn’t only changed the way we advertise, showcase products, or learn about brands.  It’s completely changed the way we do business, interact with customers, and manage not only our products and services but our entire occupation and how we go about it.  

If you’re like most business owners who have been fortunate enough to stay in business for a few decades, then you’ve seen the world change from the Yellow Pages to Google.  That transition didn’t happen overnight, but if you haven’t already made shifts to modernize, you business may vanish that quickly.  

Today’s business environment is about adaptation and survival of the fittest in a world that practically has everything.  But how do you set yourself apart? 

Branding

You’ve built a business based on something.  Whether you’re service, cost, or quality focused, you’ve built a reputation with your customers and you’ll extend that same reputation to any future customers, but have you taken any time to consider how you brand that reputation?

Branding is an essential part of getting you and your business to stand out among the competition and be separate from your rivals.  Your brand should speak of who you are, what you do, and how you treat your customers and it’s arguably the most important thing you can do to modernize your image in the marketplace.  

Website

As a consumer, it’s almost insane how difficult it is to find a company, brand, or person who is willing to communicate much less show up to the job and work for you.  After all, you’re standing at their door with money in your hand eager to hand it over to them.  

Alas, we still seem to find ourselves in this somewhat archaic world where companies don’t have websites, published phone numbers, or even a contact person to speak with about doing business.  Phone books are practically dead, so in order to have any sort of reasonable or realistic shot of getting found, you’ll need a website.

Chances are at least half of your customers, and possibly more, will start their search for your products or services online.  If you don’t have a presence with an informative, clean, and stylistically appropriate website, then you’re likely losing customers to your competitors.  Part of what makes a great brand is a great website.

Social Media

To the older generation, social media is about as Greek as being in Athens.  Unfortunately, it’s part of todays business game and it’s here to stay.  

Just as your website gives you a internet presence, social media augments that presence and furthers how you communicate with your customers and relay information about what you’re doing, projects you’ve been working on, and generally toot your own horn.  Social media gives you a way to showcase all of the things that you would have to show someone with their own eyes in the past.

Besides simply being a platform to share and show off your brand, social media is a necessary piece of the puzzle when it comes to interacting with your customers.  Customers new and old turn to social media to share what they are and have experienced throughout their days and weeks and are more than willing to share good work and good experiences they’ve had with your company.

Online Advertising

Online ads are really a blanket for ways to market your brand online.  From pay-per-click (PPC) advertising on Google to promoting your posts and content on Facebook, Instagram, and YouTube, there are a myriad of ways to get your brand seen by prospective customers.

It’s a pay-to-play world out there in the online advertising space, but it’s an indispensable necessity to getting seen in the right places by the right audience.  “By the right audience” is what makes online advertising so effective.  Through PPC campaigns and social media ads, you actually get to target exactly who sees the ad you’re running and you can highly target the ad itself to that audience.

Unlike throwing an advertisement up on a billboard with high hopes of it sticking with your target market, online ads give you absolute control over who sees your ad, when they see it, and how much you spend.  Being able to control all of these variables makes online advertising far more efficient with greater conversion rates than traditional advertising media. Let us help you step your game up, contact Easton Advertising today!